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Lenny Karpel

Brand strategist leveraging creativity to help brands win.

  • Hello
  • Work
  • About

I believe that strategy is about identifying problems and inspiring creative solutions to help brands grow.

I believe in the power of empathy and the need to go beyond data to understand people’s deep motivations and feelings.

I believe in the importance of simplicity in a world of ever increasing distractions.

I believe creativity needs to be championed and big ideas need creative champions to get buy-in from big teams.

I care deeply about good food, laughing and most importantly, my family.

Ever curious and questioning, I am a relentless student of human behavior and culture. I have over 15 years of experience developing unique insights to give brands a competitive advantage in the marketplace and inspiring creative teams to build breakthrough ideas born from those insights.

Some brands I have worked with: Adobe, IHOP, Empower, Zelle, MINI, P&G, Google, Fitbit, EA Sports, Rakuten, Patreon.com, Zynga, Anheuser Busch, Peroni, Xbox, Norton, Embassy Suites, Ball Park Franks, KRAVE Jerky, El Pollo Loco, Stanford Healthcare and Draft Kings.

Awards and recognition include multiple Effies and the 4A's Jay Chiat Award for Strategic Excellence.

 
This is what I look like when I'm thinking deeply about brands and what I'll have for lunch.

This is what I look like when I'm thinking deeply about brands and what I'll have for lunch.

Contact information

lkarpel@gmail.com  —  310.936.7899